The Primetime in Paris main title served as the opening sequence for NBC’s primetime broadcast of the Paris 2024 Olympic Games. Designed by Imaginary Forces for NBC Olympics, the cinematic title sequence introduced each evening of Olympic coverage and established the visual tone for the Games across NBC and Peacock.
My role focused on compositing and preparing the athlete shots that appear throughout the sequence. A key requirement of the broadcast workflow was the ability to update the opening daily as new competitions and standout moments emerged across the Games. This meant integrating new athlete footage and disciplines quickly while maintaining visual continuity with the established design system.
To support this rapid turnaround pipeline, we built an AI assisted compositing workflow inside Adobe After Effects using the plugins Mask Prompter 3 and Lockdown 3. These tools allowed for faster rotoscoping, surface tracking, and precise compositing of athletes into the evolving sequence. The system made it possible to adapt the opening throughout the Games, ensuring that the title reflected the latest Olympic highlights and performances in near real time.
This production approach balanced cinematic design with broadcast practicality. The result was a dynamic opening that evolved throughout the Paris Games while preserving the visual identity developed by Imaginary Forces.
September 14, 2024