2024, the year of the Shadow (Sombra)
I am passionate about Motion Design, AI, Filmmaking, Graphic Design and Contemporary Art…
Nice to meet you! My name is Victor Ruano, but my friends call me Sombra.
I am a cross-media, full-time freelance graphic designer, motion designer, 2D & 3D animator, video editor, AI illustrator, collagist, and fine artist/painter.
My home base is Richmond, Virginia, but I occasionally travel to New York City or Los Angeles for freelance gigs.
I love developing remarkable and meaningful visual solutions that overcome aesthetic and communication challenges, regardless of the media, medium, or market. My journey as a graphic designer has given me the privilege of working with NBC Sports & Olympics, NBC Universal, JWT-NYC, 3Round Burst, GRETEL.tv, Suspect VFX, Mediamonks, Google, and Meta.
Along the way, I have mastered the tools of my craft. My go-to tools are Adobe Creative Cloud, Cinema 4D, Stable Diffusion, Midjourney, DALL•E 2, Runway, Wonder Dynamics, and Deforum.
I’m currently a member of Meta’s GenAI Creative Studio, where we focus on building AI experiences, products, and content for everyone.
As a visual storyteller, I am constantly creating independent projects, often motivated by personal narratives. My films – El Puma de Quelepa (2016), El Cadáver Exquisito (2011), and Ever Amado (2007) – have been screened at multiple international film festivals, including The 57th Berlinale Film Festival, The Guadalajara International Film Festival, El Festival Internacional del Nuevo Cine Latinoamericano, Mubi.com. These opportunities have taken me to presentations in several countries around the globe.
I am available for freelance work! Drop me a line; let’s make Motion happen. victor@santasombra.com
To view my demo reel, please click here.
