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SOMBRA, AKA. Victor Ruano

I'm a Motion Graphics Designer, AI illustrator, Video Editor, and Fine Artist/Painter. I specialize in creating stunning visual communication and motion graphics systems. I strive to create unique and original artwork that is both visually appealing and functionally effective. I love working with clients to bring their vision to life, and I'm always open to new challenges. If you're looking for an artist who can help you create amazing visuals, then please contact me. I'd be happy to discuss your project with you.

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/ Blog / Pentagram: There Needs To Be More Storytelling In Graphic Design

Pentagram: There Needs To Be More Storytelling In Graphic Design

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“Everything we do is about storytelling,” Stout says.

Source Pentagram’s DJ Stout: There Needs To Be More Storytelling In Graphic Design

The cover of Texas Monthly‘s July 1992 issue features an portrait of then governor Ann Richards sitting on a Harley-Davidson motorcycle. She’s dressed head to toe white leather, her hair is coiffed in her signature gray bouffant, and she stares confidently at the camera. To DJ Stout, the cover’s designer, this portrait of Richards, 60 years old at the time, was “the perfect metaphor for capturing her salty wit and irreverent personality,” he once wrote. In a fleeting glance, readers knew it wasn’t business as usual at the Texas statehouse. The audacious concept is also one of the perfect examples of Stout’s evocative, eclectic approach to visual design.