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Sombra

SOMBRA, AKA. Victor Ruano

I'm a Motion Graphics Designer, AI illustrator, Video Editor, and Fine Artist/Painter. I specialize in creating stunning visual communication and motion graphics systems. I strive to create unique and original artwork that is both visually appealing and functionally effective. I love working with clients to bring their vision to life, and I'm always open to new challenges. If you're looking for an artist who can help you create amazing visuals, then please contact me. I'd be happy to discuss your project with you.

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Feel free to contact us, anytime, anywhere.
victor@santasombra.com

About me

/ About me

2026, the year of the Shadow (Sombra)

I am passionate about Motion Design, AI, Filmmaking, Graphic Design and Contemporary Art…

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Nice to meet you! My name is Victor, but my friends call me Sombra.

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As a multifaceted graphic designer specializing in motion design and filmmaking, I bridge the gap between visual storytelling and technical expertise. With a passion for contemporary and fine art, I bring creativity and innovation to every project.

Based in Richmond, Virginia, I frequently collaborate with clients in New York City and Los Angeles. My expertise spans graphic design, motion design, 2D and 3D animation, video editing, generative AI illustration, collage, and fine art.

Throughout my career, I’ve had the privilege of working with prominent clients such as NBC Sports & Olympics, NBC Universal, JWT-NYC, 3Round Burst, GRETEL.tv, Suspect VFX, Mediamonks, and Google. My proficiency in industry-leading tools like Adobe Creative Cloud, Cinema 4D, Weavy.ai, Kling, ImagineFlow, PromptForge, Affinity, Stable Diffusion, Midjourney, Runway, Wonder Dynamics, Deep Motion, and Deforum enables me to deliver exceptional results. Currently, I’m proud to be part of  Meta’s GenAI Creative Studio, pioneering AI-driven experiences, products, and content for global audiences.

I work as a visual storyteller, creating independent films shaped by memory, intuition, and personal narrative. Projects like El Puma de Quelepa (2016), El Cadáver Exquisito (2011), and Ever Amado (2007) move between the intimate and the symbolic, exploring fragments of identity, place, and time. My work has been screened internationally, including at the 57th Berlinale, the Guadalajara International Film Festival, and the Festival Internacional del Nuevo Cine Latinoamericano, as well as on Mubi. These screenings have opened paths for conversations and presentations across different countries, expanding the reach of these stories beyond their point of origin.

I am available for freelance work! Drop me a line; let’s make Motion happen. victor@santasombra.com

To view my demo-reel, please click here.

Gracias compañeros!!!
Sombra

P.S. Thanks to the Olympics, I am also a six-time EMMY Award winner (43rd press).

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