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SOMBRA, AKA. Victor Ruano

I'm a Motion Graphics Designer, AI illustrator, Video Editor, and Fine Artist/Painter. I specialize in creating stunning visual communication and motion graphics systems. I strive to create unique and original artwork that is both visually appealing and functionally effective. I love working with clients to bring their vision to life, and I'm always open to new challenges. If you're looking for an artist who can help you create amazing visuals, then please contact me. I'd be happy to discuss your project with you.

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/ Blog / From SiegelGale: 4 Lessons On Great Logo Design

From SiegelGale: 4 Lessons On Great Logo Design

SiegelGale

SiegelGale Brian Rafferty explains why the best logos are the simplest ones, and why new logo backlash is something every brand should expect.
Source: 4 Lessons On Great Logo Design From Siegel+Gale | Co.Design | business + design

What makes a logo successful? Ask a dozen different designers, and you’ll get a dozen different answers. But how do you quantify a logo’s excellence, or lack thereof? If you’re Siegel+Gale, you organize a study of 3,000 respondents in the U.S. and U.K. to try to put some actual stats on the problem.

We spoke with Siegel+Gale’s global director of research insights, Brian Rafferty, to find out what makes logos memorable, and why logo backlash is often not as big a deal as it first appears.