This is the first animation for Mashreq ITM campaign in Dubai. This piece showcases the overall look and creative approach to introduce the audience to the ITM service.
The Dubai based Mashreq Bank is introducing ITM service (Interactive Teller Machine) to its clientele. We were commissioned to create a series of web spots/tutorials to tackle the introduction process with this new service. This is the the first animation we made out of dozens that will be created throughout the year 2018. This animation sets up the tone and visual quality intended for thise product. A video-based interactive technology which now allows you to conduct transactions and banking services driven by a remote teller, in a highly engaging real time video/audio interaction. The service is now available from 8am to 10pm. Watch the below video: