Ads Archives - Santasombra https://www.santasombra.com/portfolio-tag/ads/ Sombra, aka Victor Ruano, is a Graphic & Motion Designer, and GenAI Artist. Thu, 30 Jul 2026 18:48:58 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://www.santasombra.com/wp-content/uploads/2022/09/cropped-icon_santasombra-identity-LOGO-32x32.jpg Ads Archives - Santasombra https://www.santasombra.com/portfolio-tag/ads/ 32 32 36810428 Sfumato RVA https://www.santasombra.com/portfolio-item/sfumato-rva-moschino-boutique-2026/ Thu, 30 Jul 2026 18:47:24 +0000 https://www.santasombra.com/?post_type=portfolio-item&p=15880 Visual identity, posters, magazine editorials, and promotional materials created for the Moschino Boutique exhibition at Sfumato 2026 in Richmond, Virginia. Images were created with Midjourney and the editorial campaign was designed in Adobe InDesign.

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]]> Sfumato RVA is the visual identity created for the upcoming Moschino Boutique exhibition presented during Sfumato 2026 in Richmond, Virginia. Commissioned to develop the look and feel of the exhibition, the project includes a complete collection of posters, magazine advertisements, editorial layouts, and promotional materials that establish the atmosphere for the opening.

 

The creative direction blends surrealism, botanical forms, vintage fashion, and Moschino’s unmistakable sense of play. Sculptural garments bloom into oversized organic silhouettes, floral textures become couture, and whimsical accessories transform into expressive design elements. Every composition was designed to feel like a luxury fashion editorial while introducing visitors to the visual language of the exhibition.

 

The imagery was created with Midjourney, using Moschino’s real product photography as creative reference, while the complete campaign was designed and assembled in Adobe InDesign. Figma Weave supported concept development, visual exploration, and creative ideation throughout the process. My role included creative direction, prompt engineering, image curation, typography, editorial layout design, color refinement, and final production.

 

Sfumato RVA demonstrates how Generative AI can become part of a professional creative workflow while remaining guided by strong design principles. The result is a cohesive campaign that merges fashion, editorial storytelling, and contemporary visual technology into a world that feels elegant, playful, surreal, and unmistakably Moschino.

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]]> 15880 The Disappearance of Technology https://www.santasombra.com/portfolio-item/disappearance-of-technology-openai-posters/ Tue, 01 Apr 2025 19:59:51 +0000 https://www.santasombra.com/?post_type=portfolio-item&p=15842 A visual exploration of how technology has evolved from visible machinery into invisible experience; told through ten minimalist, exploded-view posters.

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]]> The Disappearance of Technology • Exploded View Poster Series for OpenAI
 
This project explores a simple but profound shift: technology is no longer something we see, it is something we experience.
 
The series consists of ten vertical posters that juxtapose past and present objects through exploded views. At the bottom, legacy devices reveal dense, mechanical systems: gears, springs, wires, and visible logic. At the top, their contemporary counterparts dissolve into layered, minimal architectures; thinner, quieter, more integrated, almost invisible.
 
Each composition follows a strict visual system: white seamless space, precise alignment, controlled symmetry, and a vertical narrative that moves from weight to lightness, from friction to flow. The result is not just a comparison of products, but a visualization of technological evolution, from object to interface, from mechanism to intelligence.
 
The work was created using Weavy.ai across the full pipeline: prompt design, image generation, layout, and final composition. The process combined structured prompt engineering with iterative refinement to achieve material accuracy, realistic component distribution, and consistency across all pieces. Special attention was given to scale plausibility, internal architecture logic, and the balance between mechanical density and digital minimalism.
 
Typography and layout were intentionally restrained. The system relies on minimal labels, “Then” and “Now”, and a single line that anchors the entire campaign: Technology is disappearing into experience
 
Rather than celebrating devices, the project focuses on their disappearance.

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