The project asks a simple question. What if every institution that shapes modern life became a living machine?

At the center is Novia Robot, a quiet and emotionally restrained android who slowly awakens inside a society ruled by towering mechanical patriarchs. Around her are symbolic figures such as the Father of Commerce, Father of Beauty, Father of Family, Father of Production, and Father of Morals. Each character represents a different system of power, transformed into exaggerated cybernetic beings that feel both absurd and strangely believable. They are not villains in a traditional sense. They are living ideologies, designed to embody consumption, beauty standards, productivity, conformity, and authority.

Opposing and surrounding them is another layer of contemporary mythology. Celebrity Pomeranians become monstrous icons of fame. Billboard Women blur the line between advertising and identity. Factory Women embody endless industrial labor. Hipster Invaders represent trend culture, performance, digital validation, and the endless pursuit of relevance.

Visually, the project blends the language of classic Japanese manga with contemporary generative AI workflows. Every character began as a carefully constructed prompt in Midjourney, built around a consistent visual vocabulary inspired by hand painted animation cels, halftone shading, dense ink linework, old film grain, and retro mechanical design. Once each design reached the desired level of consistency, I developed detailed production style reference sheets using Figma Weave, expanding every character into front, back, profile, close ups, mechanical details, footwear, hands, and construction studies. The reference sheet structure itself became part of the creative process, allowing each design to feel as though it belonged to an animated television production from an alternate history.

Although created with generative AI, the work is fundamentally about art direction. Every character required iterative prompt development, visual editing, design refinement, narrative thinking, and production planning. The AI generated possibilities, but the final identity of each character came through hundreds of creative decisions involving silhouette, symbolism, proportion, fashion, materials, personality, and world building.

The result is a fictional cast that feels simultaneously nostalgic and contemporary. Familiar enough to recall lost manga and anime from the nineteen eighties, yet rooted in today’s conversations about technology, identity, consumer culture, labor, beauty, and social performance.

This collection serves as both concept art and the visual foundation for an experimental AI music video that continues to evolve.

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The creative direction imagines the band inside a recording studio where reality and synthetic performance collide. Musicians confront digital versions of themselves performing inside holographic spaces surrounded by glowing sound waves, oversized microphones, distorted portraits, and saturated neon color. Every poster presents a different interpretation of the same idea while maintaining a unified visual language inspired by vintage gig posters, photocopied zines, screen printing, and worn concert ephemera.

To develop the series, I combined Midjourney, Figma Weave, and Adobe Photoshop into a single creative workflow. Midjourney generated the initial imagery, Figma Weave helped explore compositions and visual directions, and Photoshop was used for compositing, typography, color grading, distressed textures, and final production. My role included creative direction, prompt engineering, image editing, layout design, typography, and production across the entire poster collection.

The visual system embraces imperfections. Heavy grain, worn paper, distressed type, fluorescent color palettes, and oversized graphic elements recreate the energy of underground music culture while introducing futuristic themes of identity, technology, and performance. Each poster is designed to feel loud, tactile, and collectible, capturing the intensity of a live metalcore show before the first note is even played.

This project demonstrates how emerging creative tools can become part of a professional design process while remaining driven by strong art direction and graphic design fundamentals. The result is a cohesive promotional campaign that merges music, experimental photography, digital illustration, and contemporary poster design into a distinctive visual identity for the event.

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Each poster presents a stylized micro-world where diverse characters engage in physical activity: running, stretching, lifting, playing—captured in a soft, sculptural aesthetic. The visual language balances playfulness with intention, emphasizing inclusivity, accessibility, and the joy of movement in public space.

The project was developed using a hybrid generative workflow. Midjourney was used in the early stages to define the visual direction through a moodboard and sref-based style exploration, establishing the tone, forms, and color systems. From there, Weavy.ai became the central tool for production; handling design, layout, typography, final rendering, and style extraction to ensure coherence across all six compositions.

Weavy’s ability to maintain stylistic consistency allowed the series to function as a unified system rather than individual posters. Typography, spatial hierarchy, and composition were refined within this environment, enabling a seamless integration between generative imagery and graphic design structure.

The result is a cohesive campaign that feels both synthetic and human, where crafted digital forms echo real-world movement, and technology becomes a tool for amplifying community presence rather than replacing it.

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The images are developed through a hybrid creative process that blends traditional artistic exploration with contemporary generative tools. Each piece begins with loose sketching and photographic studies to establish composition, gesture, and spatial balance. From there, generative AI is used as a visual exploration engine to experiment with unexpected combinations of forms, textures, and patterns. The results are then refined through digital illustration, where color, line, and atmosphere are carefully shaped into the final artwork.

This oscillation between mediums allows intuition and technology to interact throughout the process. Rather than replacing traditional methods, AI becomes one layer within a broader artistic workflow that includes drawing, photography, and digital craft.

The series is produced as premium giclée satin prints (11 × 14 inches) and is currently available at STUFF-RVA and DAGNABIT! shops in Richmond. Each print is part of the Pheromones series and is individually numbered.

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Text prompts & look exploration

Characters development: “bruja mayor”, zombie & “bruja joven”

Spaces: the house, the forest and the beach

The movie poster, and 5 options

The movie title, and credits

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Final illustration and process

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