A great concert poster does more than announce a show. It creates anticipation before the audience hears the first song. For this project, I designed a complete poster series for Solya’s Queen of Texas concert at The Canal Club in Richmond, Virginia. My goal was to build a visual identity that captured her music, personality, and stage presence.

Building the Atmosphere

I drew inspiration from Solya’s Queen of Texas era and blended gothic romance, dream pop, surreal Americana, fashion photography, and sacred symbolism into one cinematic world. Instead of creating standard promotional artwork, I treated every poster like a frame from an independent film or a luxury fashion editorial.

The series places Solya inside a dreamlike version of the Texas desert. Empty highways, abandoned motels, vintage roadside signs, telephone poles, oil pumps, drifting dust, roses, and oversized moons appear throughout the collection. Together they create a lonely yet beautiful landscape that feels both nostalgic and mythical.

Defining the Character

Solya stands at the center of every composition. Flowing ivory dresses, delicate halos, sapphire crosses, and restrained expressions give her an almost timeless presence. She feels mysterious, powerful, vulnerable, and unforgettable all at once. Each poster explores a different emotion while maintaining the same visual language.

Designing for Typography

I designed every composition with typography in mind from the very beginning. I left generous negative space and balanced each scene around the title and event information. The photography and graphic design support each other instead of competing for attention.

Blending AI with Traditional Design

I combined Generative AI with traditional design tools throughout the project. I used Midjourney to explore concepts and generate imagery. I used Figma Weave to experiment with layouts and creative directions. I finished every poster in Adobe Photoshop, where I composited images, refined colors, retouched details, integrated typography, and prepared the final artwork.

AI supported my creative process, but it never replaced design thinking. I directed every image, selected every composition, and refined every detail until the series felt cohesive and intentional.

Final Result

The finished collection presents a cinematic identity for the concert while expanding the visual language of the Queen of Texas album. The posters combine music, fashion, photography, graphic design, and emerging AI tools into one unified campaign that feels haunting, elegant, and distinctly contemporary.

The post Solya: Queen of Texas Concert Poster Series appeared first on Santasombra.

The project asks a simple question. What if every institution that shapes modern life became a living machine?

At the center is Novia Robot, a quiet and emotionally restrained android who slowly awakens inside a society ruled by towering mechanical patriarchs. Around her are symbolic figures such as the Father of Commerce, Father of Beauty, Father of Family, Father of Production, and Father of Morals. Each character represents a different system of power, transformed into exaggerated cybernetic beings that feel both absurd and strangely believable. They are not villains in a traditional sense. They are living ideologies, designed to embody consumption, beauty standards, productivity, conformity, and authority.

Opposing and surrounding them is another layer of contemporary mythology. Celebrity Pomeranians become monstrous icons of fame. Billboard Women blur the line between advertising and identity. Factory Women embody endless industrial labor. Hipster Invaders represent trend culture, performance, digital validation, and the endless pursuit of relevance.

Visually, the project blends the language of classic Japanese manga with contemporary generative AI workflows. Every character began as a carefully constructed prompt in Midjourney, built around a consistent visual vocabulary inspired by hand painted animation cels, halftone shading, dense ink linework, old film grain, and retro mechanical design. Once each design reached the desired level of consistency, I developed detailed production style reference sheets using Figma Weave, expanding every character into front, back, profile, close ups, mechanical details, footwear, hands, and construction studies. The reference sheet structure itself became part of the creative process, allowing each design to feel as though it belonged to an animated television production from an alternate history.

Although created with generative AI, the work is fundamentally about art direction. Every character required iterative prompt development, visual editing, design refinement, narrative thinking, and production planning. The AI generated possibilities, but the final identity of each character came through hundreds of creative decisions involving silhouette, symbolism, proportion, fashion, materials, personality, and world building.

The result is a fictional cast that feels simultaneously nostalgic and contemporary. Familiar enough to recall lost manga and anime from the nineteen eighties, yet rooted in today’s conversations about technology, identity, consumer culture, labor, beauty, and social performance.

This collection serves as both concept art and the visual foundation for an experimental AI music video that continues to evolve.

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The creative direction blends surrealism, botanical forms, vintage fashion, and Moschino’s unmistakable sense of play. Sculptural garments bloom into oversized organic silhouettes, floral textures become couture, and whimsical accessories transform into expressive design elements. Every composition was designed to feel like a luxury fashion editorial while introducing visitors to the visual language of the exhibition.

The imagery was created with Midjourney, using Moschino’s real product photography as creative reference, while the complete campaign was designed and assembled in Adobe InDesign. Figma Weave supported concept development, visual exploration, and creative ideation throughout the process. My role included creative direction, prompt engineering, image curation, typography, editorial layout design, color refinement, and final production.

Sfumato RVA demonstrates how Generative AI can become part of a professional creative workflow while remaining guided by strong design principles. The result is a cohesive campaign that merges fashion, editorial storytelling, and contemporary visual technology into a world that feels elegant, playful, surreal, and unmistakably Moschino.

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