3d Archives - Santasombra https://www.santasombra.com/portfolio-category/3d/ Sombra, aka Victor Ruano, is a Graphic & Motion Designer, and GenAI Artist. Fri, 20 Mar 2026 14:26:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://www.santasombra.com/wp-content/uploads/2022/09/cropped-icon_santasombra-identity-LOGO-32x32.jpg 3d Archives - Santasombra https://www.santasombra.com/portfolio-category/3d/ 32 32 36810428 AI-Powered Analysis of Olympic Athletes’ Performances https://www.santasombra.com/portfolio-item/ai-powered-analysis-of-olympic-athletes-performances/ Sat, 10 Jun 2023 20:58:02 +0000 https://www.santasombra.com/?post_type=portfolio-item&p=15133 The challenge was to use AI to analyze the 100-meter performances of Usain Bolt from the 2008 Olympics and Fred Kerley from the 2023 Diamond League in Dubai. We would extract bone motion data from each athlete and apply these movements to 3D models. These models would be placed on a virtual 3D track, allowing us to see Bolt and Kerley side by side as if they were racing each other. For in-depth analysis, we would be able to pause the performance, zoom in on specific details such as knee height and stride length, and measure the distance between the athletes at 10-meter intervals throughout their respective 100-meter sprints.

The post AI-Powered Analysis of Olympic Athletes’ Performances appeared first on Santasombra.

]]>

AI-Powered Analysis of Olympic Athletes’ Performances

The challenge was to use AI to analyze the 100-meter performances of Usain Bolt from the 2008 Olympics and Fred Kerley from the 2023 Diamond League in Dubai. We would extract bone motion data from each athlete and apply these movements to 3D models. These models would be placed on a virtual 3D track, allowing us to see Bolt and Kerley side by side as if they were racing each other. For in-depth analysis, we would be able to pause the performance, zoom in on specific details such as knee height and stride length, and measure the distance between the athletes at 10-meter intervals throughout their respective 100-meter sprints.

Raw footage from NBC Olympics

Usain Bolt, 100-Meter Race from the 2008 Olympics In Beijing.

Fred Kerley, 100-Meter Race from the 2023 Diamond League in Dubai.

Edited video for Wonder Dynamics

Masked Video of Usain Bolt’s 100-Meter Race, Isolated Subject for AI Analysis

Masked Video of Fred Kerley’s 100-Meter Race, Isolated Subject for AI Analysis

Wonder Dynamics Replacement videos

Usain Bolt’s Bot replacement (Wonder Dynamics) video 01

Fred Kerley’s Bot replacement (Wonder Dynamics) video 01

Usain Bolt’s Bot replacement (Wonder Dynamics) video 02

Fred Kerley’s Bot replacement (Wonder Dynamics) video 02

Cinema 4D skeletons and track

Bolt & Kerley’s race C4D skeletons • Main Camera

Bolt & Kerley’s race C4D skeletons • Top Camera

Bolt & Kerley’s race C4D skeletons • Medium Close-up Camera

 

The post AI-Powered Analysis of Olympic Athletes’ Performances appeared first on Santasombra.

]]> 15133 The Magnifying Glass Animation https://www.santasombra.com/portfolio-item/the-magnifying-glass-animation/ Fri, 27 Mar 2020 22:44:46 +0000 https://www.santasombra.com/?post_type=portfolio-item&p=14931 This fun project was created for my team at MediaMonks in 2020, during the height of the pandemic when we were all working from home. It commemorates our weekly tradition of passing a magnifying glass, a symbol used to recognize the team member who demonstrated outstanding performance that week. On this special occasion, I decided to pass the magnifying glass to everyone on the team. I know it might seem a bit "cheesy," but I was particularly pleased with the animation and 3D tracking. The audio, created by Michael, also added a great touch to the project.

The post The Magnifying Glass Animation appeared first on Santasombra.

]]>

The Magnifying Glass Animation

This fun project was created for my team at MediaMonks in 2020, during the height of the pandemic when we were all working from home. It commemorates our weekly tradition of passing a magnifying glass, a symbol used to recognize the team member who demonstrated outstanding performance that week. On this special occasion, I decided to pass the magnifying glass to everyone on the team. I know it might seem a bit “cheesy,” but I was particularly pleased with the animation and 3D tracking. The audio, created by Michael, also added a great touch to the project.

The post The Magnifying Glass Animation appeared first on Santasombra.

]]> 14931 La Casa Kitsch https://www.santasombra.com/portfolio-item/la-casa-kitsch/ Sat, 11 Jan 2020 21:31:29 +0000 http://kenozoik.edge-themes.com/?post_type=portfolio-item&p=2100 This is my ongoing 3D series called: La Casa Kitsch. They are digital spaces made with Cinema 4D and Photoshop.

The post La Casa Kitsch appeared first on Santasombra.

]]>

La Casa Kitsch

La Casa Kitsch: A Digital Oasis of Whimsy
Welcome to La Casa Kitsch, my vibrant and ever-evolving 3D series, where the boundaries of reality are playfully pushed. Within this digital realm, I craft captivating spaces that embody the essence of kitsch, blending nostalgic charm with modern flair.
Digital Dreamscapes
Using Cinema 4D and Photoshop as my creative tools, I meticulously design each scene, infusing it with a unique personality and character. From lavish textures to bold color palettes, every detail is carefully considered to transport viewers to a world of wonder and enchantment.
A Celebration of Eclecticism
La Casa Kitsch is an ode to the beauty of eclecticism, where disparate elements harmoniously coexist. Each digital space is a testament to the power of imagination, inviting viewers to revel in the joy of the unexpected.
An Ongoing Exploration
As I continue to explore the possibilities of 3D art, La Casa Kitsch evolves, reflecting my fascination with the interplay between nostalgia, modernity, and the human experience. Join me on this captivating journey, as we delve into the whimsical world of La Casa Kitsch, where the ordinary becomes extraordinary.

The post La Casa Kitsch appeared first on Santasombra.

]]> 2100 #2 Countdown, Ode to Los Angeles https://www.santasombra.com/portfolio-item/2-countdown-ode-to-los-angeles/ Thu, 27 Dec 2018 21:33:12 +0000 https://www.santasombra.com/?post_type=portfolio-item&p=14901 This was a passion project we undertook at work in 2018. We created a countdown where each artist was assigned one number and one second to design whatever they desired. For my contribution, I fully embraced 3D design using Cinema 4D to craft a one-second ode to Los Angeles, the city where I was based at the time.

The post #2 Countdown, Ode to Los Angeles appeared first on Santasombra.

]]>

#2 Countdown, Ode to Los Angeles

#2 Countdown: A One-Second Ode to Los Angeles
In 2018, I embarked on a passion project at work, collaborating with fellow artists on a captivating countdown series. Each participant was given a single number and one fleeting second to bring their vision to life. For my contribution, I seized the opportunity to pay tribute to the city that inspired me – Los Angeles.
A 3D Homage
With Cinema 4D as my creative canvas, I delved into the realm of 3D design, crafting a mesmerizing one-second ode to LA. This brief yet impactful moment in time allowed me to distill the essence of the city, capturing its vibrant spirit and eclectic charm.
A Personal Reflection
As I reflected on my time in Los Angeles, I drew inspiration from the city’s iconic landscapes, cultural diversity, and creative energy. My one-second contribution became a personal love letter to LA, a celebration of the experiences and memories forged within its borders.
A Collective Masterpiece
The #2 Countdown project united our artistic voices, resulting in a dynamic and diverse visual tapestry. Each second, carefully crafted by a different artist, formed a cohesive and captivating narrative. This collaborative endeavor showcased our shared passion for creativity and innovation.
A Timeless Tribute
My one-second ode to Los Angeles remains a testament to the city’s enduring influence on my artistic journey. As I continue to explore new creative horizons, this project stands as a reminder of the power of passion, collaboration, and the beauty of fleeting moments in time.

The post #2 Countdown, Ode to Los Angeles appeared first on Santasombra.

]]> 14901 Rio Olympics USA Basketball Interstitial https://www.santasombra.com/portfolio-item/rio-olympics-usa-basketball-interstitial/ Wed, 06 Jun 2018 09:41:46 +0000 http://kenozoik.edge-themes.com/?post_type=portfolio-item&p=1881 These are the series of NBC Basketball Interstitial I helped to create during my time in Brazil, at the Rio Olympics 2016 with NBC Olympics. I did the keying, rotoscoping and compositing of all the live action shots.

The post Rio Olympics USA Basketball Interstitial appeared first on Santasombra.

]]>

Rio Olympics USA Basketball Interstitial

Rio Olympics USA Basketball Interstitial: Bringing the Court to Life
During my time in Brazil for the Rio Olympics 2016, I had the privilege of collaborating on the NBC Olympics Basketball Interstitial series. My role involved meticulous attention to detail, as I focused on keying, rotoscoping, and compositing for all live-action shots.
Creative Process
Working closely with the production team, I ensured seamless integration of visual elements, enhancing the overall viewing experience. My tasks included:
  • Keying: isolating players and objects from the background
  • Rotoscoping: tracing and animating intricate player movements
  • Compositing: combining elements into a cohesive, dynamic visual narrative
Bringing the Game to Life
Through my work on the interstitial series, I helped capture the energy and excitement of the Rio Olympics basketball tournament. The finished product showcased the skill and athleticism of the players, while also highlighting the vibrant atmosphere of the event.
A Memorable Experience
This project allowed me to combine my passion for sports and visual storytelling, working on a global stage with top-notch talent. The experience remains a highlight of my career, and I’m proud to have contributed to the success of NBC’s Olympic coverage.

The post Rio Olympics USA Basketball Interstitial appeared first on Santasombra.

]]> 1881 Ferrari Adrenaline https://www.santasombra.com/portfolio-item/ferrari_adrenaline/ Sat, 15 Oct 2016 20:02:43 +0000 http://kenozoik.edge-themes.com/?post_type=portfolio-item&p=1958 These are style boards for the Ferrari energy drink TV. commercial. This project was made in 2011 at Suspect Vfx. in NYC along with fellow artists: Hoon, the Art Director; Frank, a 3D Motion Designer and Ryan a 2D Motion Designer. I served as a 2D & 3D motion designer, compositor & animator. This project was 3D (C4D) based with tons of after effects compositing and Photoshop retouching. These are the Ferrari Adrenaline Style boards.

The post Ferrari Adrenaline appeared first on Santasombra.

]]>

Ferrari Adrenaline Styleboards

Ferrari Adrenaline Styleboards: Igniting Visual Energy
At Suspect VFX in NYC, I collaborated with a talented team to create style boards for the Ferrari energy drink TV commercial. This project brought together:
  • Hoon, Art Director, who led the creative vision
  • Frank, 3D Motion Designer, who crafted stunning 3D elements
  • Ryan, 2D Motion Designer, who added dynamic motion graphics
  • Myself, serving as a 2D & 3D Motion Designer, Compositor, and Animator
Project Highlights:
  • Utilized Cinema 4D (C4D) for 3D modeling and animation
  • Employed After Effects for extensive compositing and visual effects
  • Incorporated Photoshop retouching for precise image manipulation
Creative Process:
Our team worked in harmony to create style boards that embodied the Ferrari brand’s essence: speed, energy, and sophistication. I focused on:
  • Designing and animating 2D and 3D elements, blending style and functionality
  • Compositing and animating scenes, ensuring seamless integration and visual flow
  • Retouching images, refining details, and enhancing overall visual quality
Project Outcome:
The Ferrari Ferrari Adrenaline showcase our team’s collective creativity and technical expertise. These boards capture the essence of the Ferrari brand, infusing energy and dynamism into every frame. This project was an exhilarating experience, allowing me to push the boundaries of motion design, compositing, and animation.

The post Ferrari Adrenaline appeared first on Santasombra.

]]> 1958 The Byzantine Basilica https://www.santasombra.com/portfolio-item/the-byzantine-basilica/ Sat, 15 Feb 2014 22:46:13 +0000 http://kenozoik.edge-themes.com/?post_type=portfolio-item&p=1341 A series of photo-illustrations (portraits) of people from Sochi, Russia. I made the series during my participation at The Sochi Olympics 2014.

The post The Byzantine Basilica appeared first on Santasombra.

]]>

The Byzantine Basilica

The Byzantine Basilica: A Personal Photo-Illustration Project
During my time at the 2014 Winter Olympics in Sochi, Russia, I embarked on a personal project, “The Byzantine Basilica.” This captivating series of photo-illustrations showcases portraits of individuals from Sochi, exploring the city’s unique cultural heritage.
Project Inspiration:
Amidst the excitement of the Olympic Games, I found inspiration in Sochi’s distinctive blend of cultures and architectures. I sought to create a visual narrative reflecting the city’s Byzantine influences and its people. Through this project, I aimed to capture the essence of the human experience, transcending cultural boundaries.
Creative Process:
Thanks to Ian Bonilla, who lent me his camera, I took portraits of Sochi’s residents, which served as the foundation for my photo-illustrations. I then employed my skills in image manipulation and illustration to transform the photographs into captivating, dreamlike portraits. Each piece was carefully crafted to highlight the subject’s character, blending realism with artistic expression.
Project Outcome:
“The Byzantine Basilica” series is a testament to the beauty of human connection and cultural diversity. This personal project allowed me to explore my creative vision, experimenting with photo-illustration techniques and pushing the boundaries of visual storytelling. The resulting portraits are a poignant reflection of the Sochi community, a memorable experience that unfolded parallel to my Olympic endeavors.

The post The Byzantine Basilica appeared first on Santasombra.

]]> 1341 Fruit of the Loom https://www.santasombra.com/portfolio-item/fruit-of-the-loom/ Sat, 25 Aug 2012 21:43:05 +0000 http://kenozoik.edge-themes.com/?post_type=portfolio-item&p=1338 A series of advertising pieces made for the Olympic sponsor: Fruit of the Loom, during the London Summer Olympics 2012. I designed and animated all these pieces using Photoshop, Illustrator, After Effects & Cinema 4D.

The post Fruit of the Loom appeared first on Santasombra.

]]>

Fruit of the Loom

Fruit of the Loom Olympic Campaign
In 2012, I had the opportunity to work on a captivating series of advertising pieces for Fruit of the Loom, a proud sponsor of the London Summer Olympics. As the sole designer and animator, I utilized my expertise in Photoshop, Illustrator, After Effects, and Cinema 4D to bring these vibrant pieces to life.
Project Highlights:
  • Conceptualized and designed a range of engaging advertising materials, including graphics, animations, and motion graphics
  • Successfully animated all pieces, ensuring seamless integration of 2D and 3D elements
  • Effectively incorporated Fruit of the Loom’s brand identity and messaging throughout the campaign
Technical Skills:
  • Proficiently used industry-leading software, including:
    • Photoshop for image manipulation and design
    • Illustrator for vector graphics and illustration
    • After Effects for motion graphics and animation
    • Cinema 4D for 3D modeling and animation
Project Outcome:
The final campaign was a resounding success, showcasing Fruit of the Loom’s commitment to quality and comfort while resonating with Olympic fans worldwide. My contributions as a designer and animator helped create an unforgettable visual experience, perfectly capturing the spirit of the Olympic Games.

The post Fruit of the Loom appeared first on Santasombra.

]]> 1338 Bow Tie Cinemas https://www.santasombra.com/portfolio-item/bow_tie_cinemas/ Thu, 19 Jul 2012 16:40:33 +0000 http://kenozoik.edge-themes.com/?post_type=portfolio-item&p=1879 This is the policy trailer for the Bow Tie Cinemas in the U.S.A. It was made at Suspect Vfx. and I served as a 2D & 3D motion designer. Makiko Fukaya designed the look of it.

The post Bow Tie Cinemas appeared first on Santasombra.

]]>

Bow Tie Cinemas

I had the pleasure of working as a 2D and 3D Motion Designer on the policy trailer for Bow Tie Cinemas, a prominent cinema chain in the United States. This project was brought to life at Suspect VFX, where I collaborated with a talented team to create an engaging and informative trailer.
Project Highlights:
    • Served as 2D and 3D Motion Designer, responsible for bringing the trailer’s visuals to life
    • Collaborated with Makiko Fukaya, the designer behind the trailer’s distinctive look and feel
    • Worked closely with the Suspect VFX team to ensure seamless integration of motion graphics and animation
Project Outcome:
The final trailer effectively communicated Bow Tie Cinemas’ policies to audiences, while also showcasing the company’s brand and style. My contributions as a motion designer helped create a captivating visual experience, making the trailer both informative and enjoyable to watch.

The post Bow Tie Cinemas appeared first on Santasombra.

]]> 1879 Vancouver 2010 – NBC Olympics https://www.santasombra.com/portfolio-item/vancouver-2010/ Sun, 01 Aug 2010 20:23:07 +0000 http://kenozoik.edge-themes.com/?post_type=portfolio-item&p=1293 This is the graphic package for television for the Vancouver Olympics 2010, produced and broadcast by NBC Olympics.

Creative Director: Mark Levy. Senior Designers: David Barton, John Schleef. Integration: Matt Celli, Craig Wilkie. Designers: Ian Bonilla, Borys Jarymovych, Victor Ruano, Jon Berry, Cathy Krebs, Dana Stephenson.

The post Vancouver 2010 – NBC Olympics appeared first on Santasombra.

]]>

Vancouver 2010 – NBC Olympics

Vancouver 2010 – NBC Olympics Graphic Package

I had the privilege of contributing my skills as a freelance graphic designer to the Vancouver 2010 Winter Olympics, marking my second Olympic project. The captivating graphic package was produced and broadcast by NBC Olympics, bringing the excitement of the Games to life on television screens across the nation.


Key Team Members:

  • Creative Director: Mark Levy
  • Senior Designers: David Barton and John Schleef
  • Integration Specialists: Matt Celli and Craig Wilkie
  • Designers:

    • Ian Bonilla
    • Borys Jarymovych
    • Victor Ruano
    • Jon Berry
    • Cathy Krebs
    • Dana Stephenson
As part of this talented team, I played a role in creating a visually stunning and cohesive graphic package that enhanced the viewer experience, perfectly capturing the spirit of the Olympic Games. The team’s hard work and dedication ensured that the graphics were not only aesthetically pleasing but also functional, providing clear and concise information to audiences worldwide.

The post Vancouver 2010 – NBC Olympics appeared first on Santasombra.

]]> 1293