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SOMBRA, AKA. Victor Ruano

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/ Animation / 3 Ways to Stay Ahead of the Design OFFF Eye on Design

3 Ways to Stay Ahead of the Design OFFF Eye on Design

OFFFOFFF

Source: 3 Ways to Stay Ahead of the Design Curve From the Founder of Barcelona’s Creative Conference OFFF Eye on Design | Eye on Design

The founder and director of Barcelona’s OFFF festival, Hector Ayuso, first dreamt up the idea of a conference dedicated to exploring the world of online and offline design on a lazy Sunday afternoon in 2000. He was playing around with Flash on his computer, completely fascinated by the program’s possibilities when he realized he wanted to create a space where people could share their work and talk about how new platforms and programs like Flash were shaping and changing the industry.

That was over 15 years ago. Since then, OFFF has put numerous high-profile speakers onstage, including Paula Scher, Rick Poynor, Erik Spiekermann, and Rob Chiu. After hearing from such an eclectic range of minds over the years, Ayuso finds it easy to chart the industries’ changes and soak up words of wisdom.